Toward turns every PDF into a tracked link. PMM sees which pages hold attention and where deals stall. Sales gets an alert the moment a buyer re-opens the pricing section.
Trusted by PMM teams at fast-growing SaaS companies
The PMM reality
Sales says the deck is great. Pipeline reviews ask for proof. Between those moments, most PMM teams are guessing what buyers actually consumed.
Without page-level data, reps follow up on assumptions. High-intent moments pass. The window closes before anyone noticed it opened.
PMM pushes an update. Sales keeps forwarding the old file. There's no way to know which version a buyer is reading — or if they're reading at all.
At QBR time you're stitching screenshots and quoting anecdotes. Without engagement data, PMM impact stays invisible to leadership.
The operating loop
Toward plugs into what PMM and sales already do — share a deck, monitor engagement, act with confidence.
Drop your PDF into Toward. We generate a trackable link in seconds.
Send the link from wherever you already work — email, Slack, Salesforce.
Get notified when a buyer re-opens pricing or hits high engagement in a key section.
Pull clean export data for pipeline reviews, QBRs, and narrative iteration.
Integrations
Drop Toward into the tools your reps and PMMs already live in — no new workflow required.
+ Zapier, Webhooks, and open API for custom workflows
Features
Everything PMM needs to measure narrative impact and give sales the timing edge.
Engagement workspace
Signals feed
Update a deck and all existing links reflect the new version instantly — no broken links, no stale copies reaching buyers.
Generate clean exports for QBRs, forecast meetings, and PMM impact reporting in seconds — no spreadsheet stitching.
Outcome
Toward helps PMM teams show what influenced opportunity momentum and what to refine next quarter.
From the teams using it
We finally stopped guessing which decks worked. Toward gave us the data to kill two assets that were hurting conversions and double down on one that was doing the heavy lifting.
Our reps used to follow up three days after a send. Now they get an alert when intent spikes and they reach out within the hour. Win rates on the accounts that trigger alerts are meaningfully higher.
QBR prep used to take half a day of pulling screenshots and DMs to reps. Now I export the report in Toward and I'm done in 20 minutes. Leadership actually trusts the numbers now.
How it compares
Results
faster rep follow-up on intent-triggered accounts
of wins cite content engagement in deal retrospectives
average to produce a QBR impact report
of users share their first tracked link within 5 minutes
Pricing
Start free. Upgrade when your team is ready.
Perfect to test the waters
For PMMs and growing sales teams
For full sales + PMM orgs
Need 50+ seats or custom data retention? Talk to us
Is this just DocSend?
No. Toward is purpose-built for PMM: page-level engagement, repeat-open intent, and reporting workflows for pipeline reviews — not just link tracking.
Do viewers need accounts?
No. Buyers and reps open links directly. Your sales motion stays unchanged, and there's nothing for the buyer to install or sign up for.
How fast can we start?
Most teams upload their first deck and share a tracked link in under a minute. Setup takes about as long as sending an email.
Can I update a deck after sharing?
Yes. Upload a new version and all existing shared links automatically point to the updated file. No broken links, no re-sending.
How does the intent alert work?
When a buyer hits a threshold — like re-opening the pricing section three times in an hour — your rep gets a notification in real time so they can reach out while intent is hot.
How is PMM impact measured?
Toward tracks engagement at the page level across all your tracked assets. You can export a clean report showing which content is influencing open opportunities.
What integrations are available?
Toward connects with Salesforce, HubSpot, Slack, Gmail, Outreach, and Gong on Pro and Team plans. Full API and Zapier support available.
Is my data secure?
Yes. All data is encrypted in transit and at rest. We don't share viewer data with third parties, and you can delete any document and its associated data at any time.
Get started today
Upload one PDF, share one link, and turn buyer engagement into proof you can use in the next pipeline review.
No credit card required. Free plan available forever.